From a passion for artistry to a global jewellery export brand — discover the journey of JEM Export.
What began as a shared passion for jewellery artistry between two partners has grown into a trusted name in the global imitation jewellery market.
JEM Export was born out of the shared vision of Rupal Varia and Chaitanya Varia, who first entered the jewellery industry in 2012. With a deep appreciation for Indian craftsmanship and an eye for contemporary design, they spent years perfecting their understanding of the market — sourcing the finest materials, building relationships with skilled artisans, and understanding the evolving tastes of customers worldwide.
By 2015, their expertise and reputation had grown enough to take the next bold step — exporting imitation jewellery internationally. Today, JEM Export proudly serves retailers, wholesalers, and boutiques across the USA, United Kingdom, and Europe, delivering exquisite pieces that capture the elegance of traditional Indian jewellery with a modern global appeal.
A decade-long journey of growth, craftsmanship, and global expansion.
Rupal Varia and Chaitanya Varia enter the jewellery industry, learning the craft and building relationships with master artisans across India.
Deepened our knowledge of kundan, polki, meenakari, and modern imitation jewellery techniques. Established a network of trusted artisans.
Officially launched JEM Export as an imitation jewellery export company, beginning shipments to international markets.
Expanded our reach across multiple European countries, growing our catalogue to over 500+ unique designs.
Embraced digital channels to connect with buyers globally, streamlining operations and reaching a wider audience.
Continuing to innovate with new designs, expanding our product range, and strengthening our global presence.
The visionaries behind JEM Export, driving excellence in every piece of jewellery we create.
With a keen eye for design and market trends, Rupal drives the creative direction and product development at JEM Export, ensuring every collection resonates with global customers.
Chaitanya manages operations and international business relationships, ensuring seamless exports and maintaining the highest quality standards across all markets.
The principles that guide everything we do at JEM Export.
Every piece is inspected rigorously to ensure exceptional finish, durability, and consistency that meets international standards.
We build lasting relationships with our clients based on transparency, reliability, and honest business practices.
We blend traditional Indian artistry with modern aesthetics, constantly evolving our collections to match global trends.
Looking for a reliable imitation jewellery supplier? Let's discuss how we can help grow your business.
Get In Touch →